Entries by Alexis Kloppman

Sepro Adds a More Affordable 5-Axis-Servo Robot; Upgrades General-Purpose Success Range

Sepro Group is developing a new 5-axis-servo robot solution as part of a program to redesign its popular Success general-purpose Cartesian robots. Designated as the Success Line X, the 5-axis units will combine the redesigned Success 3-axis platform with a 2-axis servo wrist co-developed with Yaskawa Motoman. A prototype of the new configuration, which will […]

What’s the secret to getting your B2B news published?

Business-to-business (B2B) media are also often referred to as “specialized business media.” And that word “specialized” is one of the keys to getting your news noticed by B2B editors. These publications and digital platforms were established to deliver information that is important to a niche audience and their success depends on how well they accomplish […]

Swisse Wellness: A case history of a successful customer case history project

In late 2017, the Healthcare Packaging (HCP) business unit of Clariant asked Collins Marketing Communications to highlight its ability to provide customized desiccant solutions for pharmaceutical and nutraceutical product packages. Clariant HCP directed us to an example involving Swisse, an Australia-based maker of vitamins, supplements, and other health related products. We determined that a case-history story, […]