Entries by bnewburger

A grumpy old man makes the case for B2B marketing communications

This ad, created and published by the McGraw-Hill business magazine group, is 60 years old this year. Amazing… and yet it is still – IMHO – the greatest argument in favor of business-to-business advertising and marketing communications in general. It is so simple: until you have some kind of credibility in the mind of your […]